The Business of iOS App Development

For iPhone, iPad and iPod touch

3rd Edition

By Taylor Pierce , Dave Wooldridge

The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of your iPhone and iPad apps design and development process.

Full Description

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a “gold rush” for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

What you’ll learn

  • Analyze your ideas and competition, and identify your audience to evaluate sales potential
  • Protect your business and intellectual property and avoid potential legal hassles
  • Transform your iOS app into a powerful marketing tool.
  • Build synergy with in-app cross-promotion and social media, and Apple’s Game Center
  • Utilize revenue-generating business models such as in-app advertising and In-App Purchase; includes extensive coverage of the iAd framework and the Store Kit API
  • Improve usability and implement effective testing
  • Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website
  • Successfully navigate the App Store submission process
  • Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways

Who this book is for

This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from

2012 UPDATE: New Improved In-App Purchase Code Example Download
EBPurchase – Open Source, iOS 4.3+ SDK requiredSECOND EDITION: Code Examples Download  –  475kb zip archive, iOS 4+ SDK requiredFIRST EDITION: Code Examples Download  –  140kb zip archive, iOS 3+ SDK required

Table of Contents

  • Chapter 1 – Seeing the Big Picture in a Crowded App Store Marketplace
    • Why a Business Book for iOS Developers?
    • Planning Your Own Success Story
    • How to Use This Book
    • Getting Started with Your First iOS App
    • Already in the App Store? It’s Never Too Late to Boost Sales
    • Developing iOS Apps for Clients
  • Chapter 2 – Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
    • Fulfilling a Need
    • When to Avoid Over-Saturated Categories
    • Assessing the Competition
    • Defining Your Differentiator
    • Targeting Multiple iOS Devices
    • Universal Applications from a Business Perspective
    • What’s in an App Name?
    • Registering Web Site Domain Names
    • Building a Unique Identity for Your iOS App
  • Chapter 3 – Protecting Your Intellectual Property (Michael Schneider)
    • What Is Intellectual Property?
    • Determining Your Intellectual Property Strategy
    • Addressing Intellectual Property in Contractor and Employee Agreements
    • Inbound Licensing of Intellectual Property
    • Creating a Custom End User License Agreement
    • How and When to Pursue Legal Action
  • Chapter 4 – Your iOS App Is Your Most Powerful Marketing Tool
    • Getting Your Foot in the Door: First Impressions are Everything
    • Playing by the Rules in Apple’s Sandbox
    • Designing for Multiple iOS Devices
    • Creating an Effective App Icon and Logo
    • Interface Design: Think Like a User, Not a Developer
    • Tips for the Artistically Challenged
  • Chapter 5 – Social Inception: Promoting Your Apps Within Apps
    • Encouraging User Reviews Within Your App
    • Tell a Friend with In-App Email and Social Networking
    • Strength in Numbers: Building Synergy with In-App Cross-Promotion
    • Get Your Users Talking with Third-Party Social Gaming Platforms
  • Chapter 6 – Money for Nothing: When It Pays to Be Free
    • Generating Revenue from Free Apps
    • Choosing a Path: Lite vs. In-App Purchase
    • The Lite Approach: Tastes Great, Less Filling
    • Securing Market Share: Give It Away Now, Up-Sell Later
    • Mining Additional Revenue with Affiliate Programs
  • Chapter 7 – Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
    • When to Use In-App Advertising
    • Selecting a Mobile Ad Network
    • Building a Business with Ad-Supported Apps
    • Implementing Apple’s iAd in Your iOS Apps
    • Knowledge is Power: Tracking App Usage Through Analytics
    • Contemplating Sponsorships and Product Placement Deals
  • Chapter 8 – Exploring the Freemium Model with In-App Purchase
    • Loyalty Pays: Existing Users Make the Best Customers
    • When and How to Use In-App Purchase
    • Delivering and Managing In-App Purchases
    • Configuring In-App Purchase in iTunes Connect
    • Preparing Your Test Device
    • Tapping into the Store Kit Framework
    • Getting In-App Purchase Up and Running
    • Restoring Paid Content
  • Chapter 9 – Testing and Usability: Putting Your Best Foot Forward
    • Preventing the Majority of One-Star Reviews
    • Preventing User Frustration with In-App Help
    • Provisioning: Setting Up a Development Device
    • Beta-Testing: Navigating the Complexities of Ad Hoc Distribution
    • Wireless Distribution to Beta Testers
  • Chapter 10 – Get the Party Started! Creating a Pre-Release Buzz
    • The Final Countdown: Preparing for Lift-Off
    • Your iOS App Deserves a Well-Designed Web Site
    • Why Site Compatiblity with Mobile Safari is So Important
    • Let’s Make Some Noise: The Power of Blogs, Twitter and Social Networks
    • But Not Too Much Noise: Maintaining a Professional Reputation
    • Everyone Loves a Winner: Collecting Pre-Release Press and Testimonials
  • Chapter 11 – Keys to the Kingdom: The App Store Submission Process
    • The Politics of Pricing
    • Improving App Discovery: The Art of Keywords and Names
    • Perfecting the Sales Pitch of Your App Description
    • A Picture is Worth a Thousand Words: The Importance of Screenshots
    • Preparing Your Application Binary for the App Store
    • Ensuring Apple Has Processed Your Contracts and Payment Settings
    • Are We There Yet? Submitting Your App in iTunes Connect
    • Try, Try Again: Dealing with App Store Rejections
    • Approved! Making it to the Promised Land
    • Analyzing Your App Store Sales Statistics
  • Chapter 12 – Increasing Awareness for Your iOS App
    • Dedicating As Much Effort to Marketing Your App As You Put into Developing It
    • The Art of Crafting Effective Press Releases
    • Issuing Promo Codes: Soliciting App Reviews on Influential Blogs and Review Sites
    • Using Promotions and Giveaways to Improve App Discovery
    • Timing a Good Sale to Rejuvenate App Downloads
    • Can Advertising Sell Apps?
    • Staying Connected with Customers
    • Additional Tips for Sustaining Momentum in the App Store
    • Looking Toward the Horizon
  • Appendix – Online Resources for App Research and Marketing
    • iOS App Directories, News, and Review Sites
    • Additional App Marketing Resources

  • GitHub
    • First Edition
      04 – AskForRating
      04 – TellAFriend
      06 – InAppPurchase
      07 – InAppHelp
    • Second Edition
      05 – AskForRating
      05 – TellAFriend with ShareKit
      05 – TellAFriend
      07 – InAppAdvertising
      08 – InAppPurchase

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